PrimeRx Medicine (we, ours, or primerxmedicine.com) is determined to guarantee you privacy and a transparent, secure shopping process. This cookie policy covers why and how we use cookies and other tracking technologies on primeRx. what cookies are and how this technology works; how you can manage them; and your rights under the law (including the Digital Personal Data Protection Act 2023 (DPDP), GDPR (EU users), CCPA/CPRA (California users), and other applicable regulations.
We are convinced of good plain-language communication to allow you to make informed decisions. This policy is more elaborate and people-friendly than generic industry examples, as it aims to develop trust and evidence E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) while enhancing a transparent Google presence.
What Are Cookies and Similar Technologies?
Cookies are tiny pieces of text saved on your computer (smartphone or tablet) during a visit to a webpage. They assist the site in recalling your preferences, activities, and settings.
We also use similar technologies, such as the following:
- Web beacons (invisible tracking images) and pixels.
- Local storage/session storage.
- Tags and scripts (e.g., for analytics or advertising)
Such technologies are incapable of running programs, transmitting viruses, or viewing files on your computer. They can be used safely when they are used in a responsible manner.
Why Do We Use Cookies on PrimeRxMedicine.com?
Cookies help us to:
- Offer a convenient experience on the online pharmacy (e.g., secure checkout and shopping cart)
- Don’t forget about your tastes (language, currency, and addresses saved).
- Evaluate site performance to enhance product discovery and navigation.
- Send personalised and relevant offers and promotions (only upon your permission)
- Improve security and deter fraud when ordering medicine.
We will not ever access sensitive health information through cookies unless you give your express consent and processing is in line with DPDP, GDPR, and other legislation.
Types of Cookies We Use
We divide cookies into groups. Important cookies are never inactive. All others require your consent.
The following is an overview of the key categories (which are updated frequently depending on site scans):
| Cookie Type | Purpose | Examples of Cookies / Providers | Duration | Consent Required? |
| Essential / Strictly Necessary | Make it possible for essential tasks like logging in, adding items to a shopping cart , checking out securely, and stopping fraud. | Session ID cookies, cart cookies | Session or 1 year | No (site won’t work properly without them) |
| Functional / Preferences | Keep your preferences in mind for a better experience (language, currency, saved addresses). | Preference cookies, region settings | Up to 1 year | Yes |
| Analytics / Performance | Get anonymised, aggregated data on how users use the site to make pages and products better. | Google Analytics, similar tools | Up to 2 years | Yes |
| Marketing / Targeting | Show offers that are relevant, keep track of how well ads are doing, and retarget depending on interests | Google Ads, Facebook/Meta Pixel, other ad networks | Up to 1 year | Yes |
| Third-Party / Social | Allow sharing on social media, live chat, or material that is built-in. | Smartsupp (chat), YouTube embeds, social plugins | Varies | Yes |
Note: The table indicates a typical e-commerce pharmacy. We have a current internal list that we keep up to date, and suggest that you check the latest via your browser settings or our cookie consent manager. There are privacy policies of third-party providers (e.g., Google, Meta).
Third-Party Cookies
Cookies are placed on some websites by trusted third-party services that we use to provide analytics, advertising, and payment processing, as well as customer support. We deal only with partners of high privacy standards. Their policies are available through links in our complete cookie list or consent manager.
The way in which we get your consent.
As soon as you enter primerxmedicine.com, you see a clear, non-obtrusive cookie consent banner. You can:
- Accept All
- Kill Non-Essential Cookies (keep on browsing with the mandatory cookies)
- Control Preferences (detailed control of categories)
We do not have pre-ticked boxes – your consent is active, informed, and voluntary. This is in line with DPDP opt-in and GDPR best practices.
How to Control or Manage Cookies
You have full control:
- Click our Consent Manager – Click the link to your cookie settings in the footer or banner anytime.
- Browser Preferences — Blocking/deleting cookies in Chrome, Safari, Firefox, Edge, or any other browser (typically in the Privacy or Settings section).
- Delete Cookies — Via your gadgets or web logs.
Note: Missing out on crucial cookies can make you unable to add medicines to your cart, log in, or check out.
Security of Our Cookies
All cookies we set use industry-best security:
- Secure flag (only sent with HTTPS)
- HTTP Only flag (not accessible by scripts)
- SameSite attribute (so that it is not used cross-site)
We audit cookies on a regular basis and only collect data when necessary.
Your Privacy Rights
You may have rights to the following:
- Read or be aware of what data cookies track.
- Delete my personal data.
- Withdraw or change consent at any time
- Choose not to engage in targeted advertising or the selling of data.
- Report to your data protection authority.
You can exercise these rights by contacting us at eva@primerxmedicine.com (or using the information on our Contact page). We responded promptly.
Accessibility
Our cookie banner and this policy are aimed at all people, including those with a screen reader, with high-contrast buttons, and in easy language.
Updates to This Policy
We can revise this Cookie Policy in response to new technology, services, or laws. The date at the top of the page indicates the date of changes. By continuing to use the site after the following updates, you agree to the updated policy. Where necessary by law, we will inform you of material changes through a banner or email.
Contact Us
If you have questions about this Cookie Policy or our cookie practices:
- Email: eva@primerxmedicine.com
- See our Privacy Policy (linked in the footer) to get the complete details of data processing.
We include this Cookie Policy as part of our commitment to transparency and trustworthiness in our online pharmacy services. By using Primerxmedicine’s services, you accept the practices outlined here (although you may opt out of cookies).
